Vendors

Vendor

Vendor Program

As a Vendor at the Levitt Pavilion Los Angeles, you have an excellent opportunity to reach our audience and make them your clients. In 2014, our concerts averaged 1,000 people in attendance each night and over 50,000 people over the course of the summer. Our attendees come from Downtown Los Angeles, Westlake, Pico Union, Echo Park, Silverlake, and all over the greater Los Angeles area, throughout California and around the globe. Our wide geographic reach combined with concerts that feature genres like Children’s entertainment (Sunday afternoons), traditional Latin, Latin Alternative, World, Americana, Rock, and more, provide a diverse range of individuals and families to reach with your products.

Up to 3 Merchandise/Service Vendors and 3-4 Food Vendor booths will be at every FREE concert during the season. These numbers are at the discretion of the Levitt Pavilion Los Angeles and may change without notice.

* Please do not contact the City of Los Angeles directly with any questions you may have about vending at the Levitt Pavilion Pasadena

Program Details

Please click on the tabs below for details about our Vendor Program.

What types of businesses are eligible to participate?

The Levitt Pavilion Pasadena is looking for businesses that would like to do retail or food sales OR simply distribute information at our concerts.

Retail items could include Toys, Clothing/Jewelry/Accessories, Books/Magazines, Electronics, Art, Services (massage, hair, etc.), Furniture/Home Decor, Music or any other family-friendly and appropriate items. We also invite vendors to do massage (special licensing by the City of Pasadena required) or other services that our audience may enjoy!

Food Vendors: We are looking for all types of food, especially healthy options, savory, and dessert!

How do I apply?

Application and Approval Process

Vendors may apply to our vendor program through our four-step application process.

Step 1: Application

Please call the Levitt Pavilion at (626) 683-3230 ext. 105 to request an application.

Step 2: Coordinating Phone Call

If you are selected, the Levitt Pavilion staff will contact you to complete the process, including scheduling. Once you have been contacted you will be emailed a Vendor Agreement along with the necessary submission documents and paperwork required for approval by the City of Los Angles.

Step 3: Paperwork Submission

Submit all necessary paperwork, including licenses, license applications, and other required information or documents to the Levitt Pavilion Los Angeles. The Levitt Pavilion will then submit your paperwork to the City of Los Angeles and wait for approval. (Please see the Rules and Regulations section below for more information on required licenses for our vendors).
Paperwork deadlines *NEW*

The City of Los Angeles has established permit cycles for vendors working with the Levitt Pavilion this summer. Vendors must submit their paperwork by the submission deadline for each cycle.

*Please ensure your paperwork is filled out correctly. Once you submit, you may not re-submit until the next available submission deadline. We suggest early submission to ensure any mistakes are caught before the deadline.

Step 4: Approval!

Once you are approved, you will be notified of your approval! If you are not approved, you may have the opportunity to re-submit your paperwork by the next submission deadline.

Rules & Regulations

As a partner of the City of Los Angeles, we work to ensure that all city regulations and codes are followed so that we can make sure that our events are fun and safe for all of our attendees. Per these requirements, we are required to secure specific information and documents from you or your organization/group.

Permit for Sale of Food You must possess a permit from the L.A. County Department of Public Health to sell food at our events so that we can make sure that our events are fun and safe for all of our attendees. Per these requirements, we are required to secure specific information and documents from you or your organization.

* If you would like to sell food, there are additional requirements. Please see the list below for further information.

Required Info
Name
Website
Contact Name
Email
Phone
Name of representative from org. attending event
Tax ID #
State Board of Equalization # (retail)

Required Documents
Levitt Vendor Agreement
Food-service specific:
Los Angeles County Public Health Permit
Los Angeles County Public Health Permit specific to Levitt Pavilion MacArthur Park 2015 summer concert season.
*Must speak with Chase Wessel chase@levittla-pas.org, Community Outreach & Relations Manager.

Location

The Levitt Pavilion Los Angeles Band Shell is located at the Northwest corner of MacArthur Park, Los Angeles – just two miles west of Downtown L.A. The par is bordered by Alvarado, 6th Street, 7th Street, Parkview and intersected by Wilshire Blvd. Macarthur Park, Los Angeles 2230 W 6th Street Los Angeles, CA 90057

Schedule and Timing

Set-up: Community Partners MUST COMPLETE set-up 1.5 hours before show time.* Community Partners are encouraged to show up 2 hours before show time to ensure they are completely set up when the festival starts (1.5 hours before music begins).

Take Down: Booths must be taken down no later than 9:30 p.m. on Wed./Sun. and 10:30 p.m. Thurs.-Sat.

Arrival/Unloading

Vendors must enter the park through the driveway on Parkview near 6th Street.Vendors will be greeted by Levitt Pavilion Los Angeles staff at the driveway and walked down to the lawn area to unload their equipment and supplies.

Vendors MUST park their vehicles on the street at a metered parking space or in one of the nearby lots immediately after unloading.

**No cars are allowed to drive/be active in the park from 1.5 hours before the concert starts to at least 20 minutes after the concert is over.

Parking

Levitt Pavilion Los Angeles does not provide parking due to very limited spaces in the park. Vendors must find street parking or park in one of two cash lots within one block: 623 S. Carondelet Street between 6th and Wilshire Blvd. and 2509 Wilshire Blvd. at the northeast corner of Coronado Street and Wilshire Blvd.

Cross Promotion (The Levitt will)

Facebook: “Like” your organization’s page on Facebook, Post an announcement that your organization will be at the park, including a tag, the day you will be in attendance

Web: Post your organization’s logo and hyperlink on the Vendors section of the Levitt Pavilion Pasadena’s Website , Include your organization in our weekly E-blast the week you will be at the park

Email: Include your organization in our weekly E-blast the week you will be at the park

On-Site (at the park): Post print literature at our Info Booth throughout the season, Provide you with our print literature for your space(s)

Cross Promotion (You will)

Facebook: “Like” the Levitt Pavilion Los Angeles Facebook page, Post that you will be at the Levitt Pavilion Los Angeles at the beginning of the season, *with tag of the Levitt Pavilion Pasadena, Post that you will be at the Levitt Pavilion Pasadena on the day that you will be in attendance

Web:Put our logo on your website as a Vendor, including text about the Levitt and a link to our page, if possible.

Email: Announce in an email blast (if you do them) that you will be at the Levitt Pavilion Pasadena, including the dates you will be in attendance and the artists that are featured that night- once at the beginning of the summer season and once during the week you will be in attendance

On-Site (at the park): Post print literature at our Info Booth throughout the season, Provide you with our print literature for your space(s)

Materials you must provide

Vendors must provide ALL materials, including tables, chairs, booth space/canopy, 1 lamp, and any other needed materials. Booth space is 8 ft. x 10 ft. *If you would like to use a 10 ft. x 10 ft. tent, there is an additional $25 flat fee

Allowed Activities

Vendors/Exhbitors may sell family-friendly goods and services according to the rules and regulations of the City of Pasadena and according to the allowed activities of their business license.